Never Bout Us
VR 360 Music Video Experience
-
Immersive 360 music experience for Cameron Grey
We worked with artist Cameron Grey to create a 360 music video experience for his song “Never Bout Us”.
Together, we worked to create an immersive story that flows smoothly through the 360° space. The audience follows Cameron as he relives the memories of a brutal breakup.
To support the video experience, we created an app for iOS and Android that allows people to easily view it using both their phone and a cardboard VR viewer.
We also designed the website, social media, and press materials to accompany the song and video release. Included in this was a series of limited-run boxes that contained a custom-branded VR viewer, thank you note, production credits, and 1-of-a-kind instant photos from the video shoot. Cameron then hand-wrote the lyrics inside every box, ensuring that each one was unique.
-
-
-
-
-
-
-
-
